WELCOME TO OUR JOURNEY
About avonté
avonté started with a shared observation: how many high-quality fabrics in the fashion industry go unused – and the idea to turn them into timeless loungewear made to be worn for years, instead of producing new materials. With great attention to detail, we give unused, high-quality materials a second life and create comfortable clothing for restful moments. Our aim: to show, with every piece, that quality fashion doesn't always need new resources.
WHO WE ARE
The brains behind avonté
We, Pia and Marlene , founded avonté
because we know the fashion world from the inside – and know how many high-quality resources go unused within it. Our journey together began many years ago in the fashion industry, where we worked together and gained valuable experience. On our trips to production sites, we were repeatedly confronted with the problem of unused, high-quality textile leftovers. This awareness stayed with us - and became the reason for founding avonté. With our expertise, our passion and our shared vision, we continue to drive avonté forward every day.
Pia
Pia has always had a great love for fabrics and design. After training as a dressmaker and studying fashion design at the Maastricht Academy of Art, she worked in the fashion industry - including nine years as a designer for sustainable fashion. There she designed collections, developed trends and worked closely with suppliers, especially in Portugal, where our fabrics and production come from.
At avonté Pia takes care of everything to do with our products: from development to production. She attaches great importance to high-quality materials, careful workmanship and well thought-out designs. With her eye for style and quality, she makes sure every piece is thoughtfully made, beautifully crafted, and wonderfully cozy – just the way we want it.
Marlene
Marlene loves structuring things and turning ideas into reality. Her degree in Textile and Clothing Management at the Niederrhein University of Applied Sciences has given her a good understanding of the fashion industry - from business management topics to sustainable strategies. After holding various positions as Product Coordinator and Category Manager, she has gained a lot of experience, especially in the field of sustainable fashion.
At avonté Marlene ensures that everything runs smoothly: from processes to finances to sustainable strategy. She keeps an overview so that we remain true to our values and avonté can grow healthily. She enjoys turning creative ideas into concrete plans - and never losing sight of the big picture.
OUR NAME
Why we are called avonté
Our brand has a special connection to Portugal, especially the north of the country. The breathtaking nature of this region and the warm-hearted people have been a lasting inspiration for us. It was here, in the north of Portugal, that we were first confronted with the topic of "deadstock", which led to the birth of the idea for avonté. The decision to produce in this region is more than just a necessity for us.
Our brand name avonté is inspired by the Portuguese expression "a vontade". It means something like "make yourself feel at home". This warm invitation reflects the relaxed and cozy attitude to life that is the inspiration for our brand.
avonté is more than just clothing. It's a love letter to Portugal, a conscious way of using existing resources, and an expression of comfort and style.
Upcycling, not new production.
We work exclusively with rescued, high-quality fabrics from the fashion industry – a conscious choice for resource conservation and against the creation of new materials. This makes each piece part of a small, exclusive edition.
Crafted with care in Portugal.
Sewn in a small, family-run factory with over 100 years of experience – with true passion and rich in craftsmanship.
Made to last with you.
Timeless design and high-quality craftsmanship – made to be worn for years to come. Our pyjamas and loungewear are versatile, working both as sleepwear and everyday clothing.