Industrial waste, deadstock, leftover fabrics - many names for one and the same problem. Deadstock has been a major problem in the industry for many years, yet it is rarely talked about. It refers to overstock that has been produced, for example, by brands who overestimated their needs, but is ultimately not called up for production. Textiles are also sorted out because of minor material defects or slight deviations in color outcome. These otherwise flawless material stocks fill up storages until they are ultimately destroyed unless they find another buyer.

The global fashion industry is a significant contributor to climate change. It is responsible for 8-10% of carbon emissions worldwide.*1 As the industry is even growing, there is an urgent need to talk and to act about it.

Excisting standards and processes along the supply chain need to be re-evaluated. Maximising the use of existing materials is of crucial importance here. To work as resource-efficiently as possible need to become part of design strategies. It is important to understand the consequences of decisions made during the development process of a product.

We follow an upcycling strategy and only use unused fabric leftovers for our products instead of producing new ones. This way, we bring the materials back into the cycle, save resource-intensive production processes and contribute to reducing waste.

Because we only work with the amount of meters of deadstock fabric available, the pieces we offer are always limited. This limitation makes the models unique and special for us. The selection of our deadstock materials is done with great care, and we mainly choose fabrics made from natural materials.

We are on a journey of learning and continuously developing our vision.

*: European Parliament. "The impact of textile production and waste on the environment", European Parliament, 29.12.2020, https://www.europarl.europa.eu/news/en/headlines/society/20201208STO93327/the-impact-of-textile-production-and-waste-on-the-environment-infographics.
**: Wigan, David. “FASHION ON CLIMATE. HOW THE FASHION INDUSTRY CAN URGENTLY ACT IMATE TO REDUCE ITS GREENHOUSE GAS EMISSIONS", McKinsey & Company and Global Fashion Agenda, 2020, https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/fashion%20on%20climate/fashion-on-climate-full-report.pdf.
***: Morlet, A., Opsomer, R., Herrmann, S., Balmond, L., Gillet, C., and Fuchs, L.. “A new textiles economy: Redesigning fashion’s future.”, Ellen MacArthur Foundation, 2017, https://emf.thirdlight.com/file/24/uiwtaHvud8YIG_uiSTauTlJH74/A%20New%20Textiles%20Economy%3A%20Redesigning%20fashion%E2%80%99s%20future.pdf.