Behind the scenes: Our spring shoot
Two days of shooting, two different focuses - but one common goal: to show the new avonté spring collection in all its versatility. For this collection, we have paid even more attention than before to ensuring that each item can be worn not only indoors but also outdoors. Whether it's a striped nightgown, palazzo pyjama trousers or wide-leg pleated trousers - our looks not only work for relaxed moments at home, but also for everyday wear.
Day 1: Ecom - reduced, clear, focused
The first day was all about our online store: reduced backgrounds, clear looks, every item in focus. Our new striped nightgowns for men and women, the wide pants with pleats, the classic pyjama shorts - everything was prepared, ironed, put on and photographed. The set was calm, the pace pleasant - ideal for capturing every detail.
Day 2: Campaign - studio instead of location
The second day was a small premiere for us: our mood shoot didn't take place outside this time, but entirely in the studio. We built our own set for this - and it was great fun. Together with our trusted team, who have been with us for several seasons, we created the atmosphere in which the new collection could take effect.
A lot was planned - light, colors, mood - but in the end, the best things often happen spontaneously. The small gesture, a moment in the right light, a movement that could not have been foreseen.
What remains:
We had two days full of energy, ideas and wonderful encounters with people who know and share our vision. The set was not only a place to work, but also a place to grow - for the collection, for the brand, for us.
Pia said it like this at the end:
"This is really the part of our brand that I enjoy the most: the shoots where everything comes together. The months of work on the collection, the pictures, the avonté feeling - and having great people around us."
That was our spring: a bit chaotic, quite creative - and very avonté.
À vontade - make yourself feel at home!
Pia & Marlene
We had two days full of energy, ideas and wonderful encounters with people who know and share our vision. The set was not only a place to work, but also a place to grow - for the collection, for the brand, for us.
Pia said it like this at the end:
"This is really the part of our brand that I enjoy the most: the shoots where everything comes together. The months of work on the collection, the pictures, the avonté feeling - and having great people around us."
That was our spring: a bit chaotic, quite creative - and very avonté.
À vontade - make yourself feel at home!
Pia & Marlene
