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Gemütliche Loungewear - Wärme und Nachhaltigkeit für die kalte Jahreszeit
Sleep

Cozy Loungewear – Warmth and Sustainability for the Cold Season

Autumn has arrived, and with the dropping temperatures, we’re spending more time at home again. Now is the perfect opportunity to equip yourself with cozy loungewear that not only keeps you warm but also helps reduce energy consumption. With our new winter collection "Lucid Dreams," we once again focus on sustainability and functionality to ensure comfort during the chilly months.

Balancing Sustainability and Warmth

 In the cold season, the right clothing is essential for feeling comfortable. The entire collection is made from rescued textile overstock that would otherwise go unused, staying true to the core principle of avonté. We are particularly proud of our new unisex robe, available in two exclusive fabric variants. We have also reissued our popular long pajama sets, this time using heavier, winter-appropriate materials like striped Panama Oxford poplin and structured canvas.

With the right clothing, you can lower the room temperature in your bedroom and still sleep comfortably. It’s important to us that our products are sustainable, conserving resources while providing durable and comfortable clothing.

  

Attention to Detail for Day and Night

We have ensured that our pieces can be worn not only for sleeping but also during the day. It was important for us to create versatile clothing that accompanies you in both everyday life and moments of relaxation. A highlight of the collection is the 100% Lyocell satin, which offers a particularly pleasant wearing experience thanks to its soft, flowing character.

The Visual Concept Behind "Lucid Dreams"

The campaign for the winter collection "Lucid Dreams" takes you into a surreal world inspired by the dreamlike imagery of director David Lynch. For this staging, we collaborated with photographer Nirén Mahajan, who captured the collection in a unique visual language that straddles the line between dream and reality. Our pajamas symbolize the interplay of calm and activity, a theme that resonates throughout the entire collection.

Consciously Through the Cold Season

We are committed to creating clothing that accompanies us through the cold season while being resource-efficient. The winter collection "Lucid Dreams" reflects this mission. We believe that clothing should not only look good but also provide value – for you and for our planet.

À vontade – make yourself feel at home!

Pia & Marlene

Sustainability & Upcycling

Our products are made exclusively from rescued, high-quality fabrics – a conscious choice for resource conservation and against the creation of new materials. This makes each piece part of a small, exclusive edition.

Respectful relationships

We maintain a responsible relationship with everyone involved in our passion project, be it suppliers, partners, supporters, friends, customers or ourselves.

Longvity

Thanks to their sophisticated, timeless design and high-quality workmanship, our products are particularly durable. Our pyjamas and loungewear are versatile and are suitable for both nightwear and everyday wear.